Legal
Privacy policy
What this website collects, which is very little, and what happens to it. In plain English, because a policy nobody can read protects nobody.
Last updated . Effective date pending legal review.
Who we are
Ludus Actius is a training studio at 10312 Bloomingdale Ave, Riverview, FL 33578. We run this website. If you want to ask anything about this policy, or about information we hold on you, write to info@ludusactius.com or call (813) 372-1083.
The short version
This site has one form, on the free trial page. It asks for your first name, last name, phone number and email address, and nothing else. There is no login, no password and no shopping cart. Buying a membership happens on an outside service, which has its own policy, and we link to it below.
We do not sell anyone's personal information for money, and we never have. Some state privacy laws use a broader definition of selling and sharing that covers sending browsing data to an advertising partner, and under that definition our advertising cookies count. The section on advertising below says exactly what is shared, and the Do Not Sell or Share My Personal Information link at the foot of every page stops it.
What the website itself collects
Like every website, ours runs on a web server that keeps a log of requests. A log line records the IP address of the visitor, the browser and device, the page requested, and the time. Our hosting provider keeps those logs to run and secure the server, and we do not use them to build a profile of anyone.
We do not ask you to create an account here, so there is no username, no password and no profile stored on this site.
When you book a free class
The button that books your tour and first class takes you to a short form on this site. It asks for four things: your first name, your last name, your phone number and your email address.
We use them for one purpose, which is to get in touch and agree a time for your tour and your first class, and to reach you if that time has to change. We do not need your date of birth, your address or your card, and the form does not ask for them.
Along with your booking, the form also sends where your visit came from: the campaign or website named in the link you followed to reach us (for example an Instagram post or a Google ad) and the first page you opened here. Your browser keeps this on this site for up to 30 days so it can reach the form. We use it only to learn which of our ads and posts bring people in, and it stays with us.
What you send reaches the studio and stays with us. We do not pass it to anyone else.
When you buy a membership
Memberships are sold on an outside booking and payment platform, not on this website. That platform collects the details it needs to take payment, including your card details, which never reach this website or our servers. Its own privacy policy governs what it does with them.
Cookies
A cookie is a small file a website asks your browser to keep. This site uses three kinds, and they do different jobs.
Necessary. WordPress sets a small number of cookies to make pages work and to keep the site secure. Without them the site breaks, so they are always on.
Analytics. Google Analytics sets cookies that count visits and show us which pages people actually read. See the next section.
Advertising. Google and Meta set cookies that measure whether an ad led to a booking, and that let us show ads to people who visited this site. See the section after that.
Analytics and advertising cookies are set when you visit. You can turn them off at any time with the Do Not Sell or Share My Personal Information link at the foot of every page, and this browser remembers that choice. If your browser sends a Global Privacy Control signal, they stay off without you doing anything. You can also block or delete cookies in your browser settings. Blocking the necessary ones may break parts of the site.
Analytics
We use Google Analytics to understand how the site is used: which pages get read, how people arrive, roughly where in the world they are, and what kind of device they are on. It tells us that forty people read the membership page last week. It does not tell us who they are, and we never try to find out.
Google Analytics collects an identifier stored in a cookie, your IP address, which Google shortens before storing it, and the pages you look at here. Google processes that for us under its privacy policy, and there is a plain description of what Google does with data from sites like ours here.
You can switch it off for every site you visit with Google's opt out add on.
Advertising and remarketing
We run ads on Google and on Meta, which means Facebook and Instagram. Two things follow from that, and both of them touch you.
Measuring. When you arrive here from an ad, the link carries a click identifier. If you then book a class, Google or Meta tells us that an ad led to a booking. We see the count, not the person.
Remarketing. Google and Meta can show our ads later to people who visited this site. That is why you might see Ludus Actius on another website, on YouTube, on Facebook or on Instagram after coming here. They use a cookie or a similar identifier for this, and it is tied to your browser rather than to your name.
We do not upload customer lists, email addresses or phone numbers to any advertising platform, and we do not build interest profiles of our own. What reaches Google and Meta is what the tags on this site collect: the pages you visited here and the identifier in the cookie. Each of them handles it under its own policy: Google's and Meta's.
You can turn personalised ads off across all of Google at My Ad Center, across Facebook and Instagram in Meta's ad preferences, and on most other advertising networks at once at optout.aboutads.info. The Do Not Sell or Share My Personal Information link on this site also stops these tags here.
If you live in a state with a privacy law
California, Colorado, Connecticut, Virginia, Texas and a growing list of other states give you rights over your personal information. Here is what this site collects, in the categories those laws use, and where each one goes.
- Identifiers you type in. Your name, phone number and email address, from the free trial form. We use them to contact you about your class. We do not sell or share them.
- Internet activity. The pages you visit here, the identifier in a cookie, your IP address, the approximate location it points to, and your device and browser. The analytics and advertising tags send this to Google and Meta. Some state laws call that a sale or sharing for targeted advertising, so we treat it as one.
We do not collect sensitive personal information through this site, such as health details, financial account numbers or precise location.
You have the right to opt out of that sale or sharing and of targeted advertising, and the right to know, see, correct or delete what we hold about you. You can use them in two ways: the Do Not Sell or Share My Personal Information link at the foot of every page, which stops the sharing at the source, or a message to info@ludusactius.com or a call to (813) 372-1083. Someone you authorise can ask for you. To protect you, we confirm a request by replying to the same email address or phone number we hold.
We will not charge you for asking, and we will not treat you differently for having asked. If we turn a request down, we will say why, and you can appeal by replying to that answer. We decide appeals within sixty days.
If your browser sends a Global Privacy Control signal, we take it as an opt out request without you having to do anything else.
Links that leave this site
We link to our Instagram, to Google Maps for directions, and to Google Play for our app. Once you follow one of those links you are on someone else's service, under their policy and their cookies. We have no control over what they collect.
The Ludus Actius app
Our training app is published on Google Play and is operated for us by MyPerformanceIQ. It is a separate product from this website, it collects the information it needs to track your training, and it is governed by its own privacy policy rather than by this one.
Email and text messages
We use your email address to answer you and to confirm bookings. If we ever send news or offers, every message will carry a way to stop them, and stopping them takes one click.
We will not send you marketing text messages unless you have asked us to, in writing, and replying STOP to any message ends them.
Children
Our Kids Program is for ages five to twelve, but this website is not written for children and is not directed at them. We do not knowingly collect personal information from anyone under thirteen through this site, and we do not sell or share the personal information of anyone we know to be under sixteen. A parent or guardian books the class, and what we hold about a child in the program is what that parent gave us at the studio: a first name, an age, and anything about health that the coach needs to keep them safe.
If you believe a child has given us information through this website, write to info@ludusactius.com and we will delete it.
How long we keep things
Server logs are kept only as long as our host needs them to run and protect the site. Booking and membership records are kept while you are a member and for as long afterwards as tax and accounting rules require. If you ask us to delete what we hold and nothing legally requires us to keep it, we will.
Your choices
You can ask us what personal information we hold about you, ask us to correct it, and ask us to delete it. You can unsubscribe from any email at any time. Write to info@ludusactius.com and we will answer within thirty days.
Changes to this policy
If what we do with information changes, this page changes with it and the date at the top moves. We will not quietly broaden what we collect and leave the old text standing.